Win/Win Valentine’s Day



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For those of us in the flower industry, Valentine’s Day is a crazy push, both a harrowing few weeks of high drama and a (hopefully) a joyful success and sweet victory.For consumers, especially men, this is one of the few times a year they buy flowers. So, Valentine’s Day is not only important for today’s sales, but also for tomorrow’s sales. If a flower purchase doesn’t perform at the...

Butterfly Ranunculus Primer



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Butterfly Ranunculus are a special type of Ranunculus relatively new to the market. Sun Valley is growing the most popular varieties, especially Ariadne, which is a soft pink.Just Picked Butterfly RanunculusButterfly Ranunculus feature delicate blooms with about 5-7 blooms per stem. The flower petals develop a tiny layer of wax that gives them a beautiful sparkle, which is very unique...

100,000 Stems at The Rose Parade [SNEAK PEEK]



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Make sure to tune into the Rose Parade on New Years Day, there are over 100,000 Sun Valley flowers in the Parade! California Flowers Showcased On Record Number of Tournament of Roses Parade® Entries CA GROWN Certification Ceremony Kicks Off Rose Parade FestivitiesPASADENA, Calif., Dec. 21, 2018 — Entries from Cal Poly Universities, Blue Diamond Almonds, FTD Companies Inc., Wells Fargo...

Thank You



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We would like to personally thank all of you for a great holiday season,Cheers from Lane and the Sun Valley Team.  ...

What Flowers are White Hot this Season?



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This article first appeared in this months Produce News, highlighting trending white flowers for the holidays.Winter WhitesThere is something so special about a white flower, especially in winter. The season begs for this elegant tone to tie together a home. The white color palette is wonderful not only for straight bunches of tulips and lilies, but as an upscale monochromatic bouq...