Interview with Lane DeVries: The Science of Growing LA Hybrids



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I sat down with Lane, early on Tuesday May 21st to discuss Longiflorum Asiatic Hybrid Lilies. Lily: Where are we growing our Royal LA Hybrid lilies?Lane: Over the course of the year, we grow them in both Arcata and Oxnard depending on where the growing conditions are best. Right now the bulk of our production is in Arcata.Lily: What growing environment are we using?Lane: We grow of Ro...

Not Your Parent's Lily



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The world of lilies has been changing right before our eyes for the last two decades. The traditional Asiatic lily is now a thing of the past and the age of the “Longiflorum Asiatic Hybrid” is upon us.This sea-change has occurred since the mid-nineties and now LA Hybrids have eclipsed Asiatics as the premiere non-Oriental based lily.The Royal Family! This is a classic case of innovati...

Quick Mother's Day Humor



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 Mother's Dictionary of MeaningsDumbwaiter: One who asks if the kids would care to order dessert.Feedback: The inevitable result when the baby doesn't appreciate the strained carrots.Full Name: What you call your child when you're mad at him.Grandparents: The people who think your children are wonderful even though they're sure you're not raising them right.Hearsay: What toddlers do w...

Sustainability: Mother’s Day Marketing



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“Let us be grateful to people who make us happy, they are the charming gardeners who make our souls blossom.”                                                                          -Marcel ProustAs we approach Mother’s Day, a key factor you should be marketing to your customers is sustainability. Not all blooms are grown to the same standards, and as sons and daughters purchase flow...

Sea Waltz Season



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There are a lot of benefits when buying your flowers direct from the farm, such as freshness and quality control, but one benefit that you may not be aware of is direct communication with the grower.Sea Waltz growing in OxnardWe have received great feedback on our Sea Waltz Delphinium. These deep blue flowering spikes grow wonderfully on the Oxnard Plain, just south of Ventura, in Sou...