Hey there Flower Friends, we just returned from Orlando, Florida where we attended the Produce Marketing Association's annual trade show, "Fresh Summit." This is one of the most fun, diverse, and colorful trade shows of the year--over 20,000 attendees come to check out booths by flower farmers, produce farmers, shippers, suppliers, buyers, and everyone in between--yes, it all comes together at PMA's Fresh Summit.
We covered our booth in rustic wooden signs, lights, and thousands of American-grown flowers--our own World of Color set to wow the crowd. Our booth was styled after a Farmer's Market with three distinct themes:
- 4th Generation Flower Farmers: Lane comes from four generations of tulip farmers, and this honors that tradition with Tulips, Iris and Lilies.
- Sun Valley Flower Patch: Our Flower Patch featured a huge collection of flowers and botanicals, such as matsumoto asters, delphinium, cotinus, and ilex. We pick our farm-fresh products regularly and have an amazing selection of flowers available every day of the week.
- WildFlower Bouquets: Our wildflower bouquets our created at our Oxnard farm. At PMA, we featured seasonal bouquets with a range of price points and recipes, and all consistently styled in a way that consumers love. This display in particular had people oohing and ahhing all day!
But enough talk! Let's take a look through our 2016 PMA Picture Book: Sun Valley's Farmer's Market
|Some of our wooden Farmer's Market signage|
|Time for Iris|
|Tulips from a 4th generation flower farmer|
|Just 7 more weeks until December! |
The Big Picture
|Sun Valley Booth|
|Bird's Eye View of the Floral Pavilion|
|Sun Valley PMA Dream Team|
This trade show was full of ideas, education, and resources about the future of the floral landscape, but what we really loved was the joining of experts, leaders and decision makers from every link of the fresh supply chain. Trade shows like this give all of us the opportunity learn from each other and be inspired by what we all bring to the table. We hope you enjoyed this Fresh Summit Picture Book as much as we enjoyed being there!